The No. 1 spectacle lens in the world. The winner of the "Car of the year" three years in a row. The quickest drying ink in the world. Best Student of the Year. The largest supplier of dentistry tools in India. The fastest selling computers on the market. Today's is a fast paced almost blurry world of superlatives.
There was a time when the three degrees of comparison were good, better and the best. Today we only have time and attention for the last one.Whatever happened to being good and being better? How in the world did those two sterling terms get classed with mediocrity, being sub standard and just not 'good' enough?
My parents taught me leading by example of being good. Being good was the highest virtue. Things were simpler when I was 7 years old. It is wrong to steal. It is wrong to lie. It is right to put back what does not belong to you. It is right to tell the truth. And follow the rules. It is right to be nice. To be polite.
Being better came by, once school level competitions became
du jour. Got to be faster. Draw straighter lines. Balance the lemon in the spoon longer. Put up your hand quicker in a pop quiz. Finish the paper quicker and lessen errors. Play better volleyball. Write better essays. Speak better in elocution contests. Dress better.
And then, one day, one inconsequential everyday day, better just failed to make the cut. The highest score in Maths. The cleanest diagrams in Geometry. The most important notes in Science. The
best coaching classes in the city. It was all about chasing the fickle zenith of perfection.
Today, it is everywhere. This disease of the superlative. In the wild eyed captains of industry, stock traders, multinational corporations, teachers, parents, students, food chains. Everywhere. And it is eating away at the very roots of our world. This illness that is so dangerously pervasive has turned the world and its hapless leaders almost blind to the consequences of their superlative gathering blitzkrieg.
One glaring example is that of the recently concluded Climate Change Conference in Copenhagen. The UN led conference which was hyped to be a common meeting ground for heads of state from 115 countries of the world to tackle head on, the gargantuan crisis of global warming, has now been pronounced a dismal failure. Simply put, the newly signed accord directs the developed countries of the world to pay money (Money!? You
cannot buy out Global Warming Inc. just like everything else you know!!!) to the developing countries to 'adapt to climate change' all the while leaving the developed countries'
own carbon emission levels largely untouched. One shudders at the extent of the denial of whole countries to this potentially end-the-planet-in-massive-implosion-caused-by-hysterical-CO2 levels situation.
But maybe that is the point after all. If we are to destroy the world, why not do it in the worst, most painful, most unfair, most damaging, most irreversible and most catastrophic fashion possible? Why not compete with other countries by producing the highest and most poisonous carbon emission levels? Why not have the highest death toll caused by climactic disturbances? Why not have the highest incidence of student suicides caused by a rotting education system?
After all, it IS a world of superlatives. And never has this attempt to make everything look bigger than it is or better than it is or truer than it is been this pathetic. Or this dangerous.